Over the years, big brands have used celebs to rep their products to boost sales. Occasionally, there is a quality product behind a star, but too often it’s just a paycheck. Shamefully, some stars don’t mind fibbing for a buck. I mean, did Snooki really believe that her six-cookies-a-day diet was a quality solution to a weight problem? How could someone feel good about endorsing that? And shame on anyone who would rely on a Jersey Shore reality star for diet advice. Really people? How about Kim Kardashian endorsing Shape Ups, the shoe that claims to tone the glutes and legs? Kim was already known for her unusually large derriere before she even heard of Shape-Ups. Also, why wouldn’t Shape Ups actually choose an athlete or someone with a super fit body to represent their brand? It seems to me both parties sold out on this one. Even after a study by the American Counsel of Exercise found that wearing Shape-Ups won’t burn more calories or improve muscle tone any more than wearing regular running shoes will, sadly, people keep buying them and celebrities will keep endorsing them. Ut Oh Spaghettios! I guess Kirstie Alley‘s role as Jenny Craig spokesmodel was so lucrative she decided to create her own diet plan and keep all the earnings to herself. However, that backfired in a big way when she was sued for making false claims, including deceptive before and after photos and the claim her product helped her lose 100lbs. Reportedly, what really worked for her was good old-fashioned exercise and a low-calorie meal plan, but you can’t sell that as easily I guess. Charles Barkley is another endorsement gone wrong. He didn’t realize the cameras were on when he said “I thought this was the greatest scam going — getting paid for watching sports,” Barkley said. “This Weight Watchers thing is a bigger scam.” I realize it was misinterpreted, and that he didn’t mean it the way it was taken, but both brands and celebs must be careful about what they say and do because people are watching. NutriSystem and Weight Watchers are two of my favorite diet brands, but how many times have we watched a celebrity lead people in the wrong direction – mistake or not? And in many cases, it’s not that the product is the scam, but a specific claim by an endorser that’s the scam. Then the entire character of the whole brand is questioned.
Sellouts Aren’t Selling
I believe we are entering a whole new world of endorsements and marketing. Big brands are beginning to smarten up and use real people who really love their brand already to build a quality customer base. They’re trading celebrities for fitness leaders, and the girl next door (like me, sporting my LiveWell 360 Luxx workout bag), that people can trust – and I don’t know about you, but it’s refreshing! A huge leader in this concept is FitFluential, an insanely fast growing company that has many hats, but one is matching quality brands with quality fitness leaders. The thing I love most about being a FitFluential Ambassador is we are encouraged to only work with companies we TRULY believe in, so our followers can continue to rely on us for valuable HONEST direction. No sellouts! The end result is success on all levels. I’m not forced to write a raving review on a crummy product (thank goodness!). You will always be able to trust my content, as always, and every brand I endorse. And, all my affiliated brands will have more happy customers because their customers will have realistic expectations of their product and knowledgeable guidance on how to use their product correctly so they get the results they were hoping for. What a concept! What an honest, knowledgeable, genuine, trustworthy concept!
Some of My Favorite Brands:
- Reebok – was the very first brand to fit me for shoes & build a relationship with me locally. That was just the beginning.
- Chobani – sent me generous gift as a thank you for sharing my love for their yogurt with fans.
- Designer Whey – goes above and beyond when it comes sharing their whey love and helping their customers get results.
- Gymboss – sent me an interval timer to try, knowing I’d love it and it would come back 10 fold – and it did.
- Sears – is dedicated to providing quality fitness content so their customers get the guidance they need after the sell.
- Perky Jerky – has provided gifts for our members and interacts with their fans like all brands should.
- DA Active – believes word of mouth is the most valuable advertisement.
- GNC – invests in quality fitness leaders who use their products to deliver quality content & advice to their customers.
- LoseIt – let me try their new beta version of their premium LoseIt app before it came out.
- Spira – Thanked me with always providing me with new shoes after I helped boost sales locally after I got by first pair.
More Past or Current Brands…
- Anatomie Style
- Coach’s Oats
- Gloss Army
- Go Sports ID
- Zone Perfect
READ PART 2: 8 Tips to Not Get Tricked.
Here’s a funny video by GiGi Eats Celebrities – had to add it!
NOTE: I DID NOT GET COMPENSATED FOR THIS BLOG IN ANY WAY.
PFED UP: Sex Sells Fitness, But Does It Sell Results?
Borat did it, “Bikini Boy” Ty Hemmerling American Idol contestant did it, and Tosh does it as often as he can. Why? Although this isn’t much of a shocker, it sells because sex sells – even when it’s funny! Throw on a bikini and you’ll get attention – good or bad.
Steve and I just had the conversation this morning that he’d get more views if he wore a bikini when leading his workouts. It’s sad, but you can have a great workout led by a fully clothed professional and it won’t get half the views a chick gets in a bikini or tight workout outfit doing something lame – or worse yet, wrong.
Alfonso Moretti voiced his outrage against people dropping to the level of using sex to sell fitness in his blog “Angry Issues: Is the Fitness Industry TOO sexual” – and I agree. Although I do enjoy seeing fit physiques, it’s sad to think there is great content out there being missed out on just because they prefer to keep their clothes on.
This is the same for men. As soon as a guy takes his shirt off and breaks a sweat, the views start soaring. Yet, people like Steve, who like their shirts very much, can get overlooked in a youtube line up. Note: I do have some friends of mine that do it tastefully, but I’m totally speaking generally here and talking about the extremes. I’m not saying they are all bad. 🙂
Smart is Sexy
Although I’d LOVE to see Steve teach with his shirt off all the time (and not to say he wouldn’t do it some day if and when appropriate), I’d prefer for people to know him for his brains, not just brawn. The brawn is the icing on the cake – not the main attraction when you are selling results in my opinion.
A hot body, alone, doesn’t teach you anything (except teach you to “want that body”). Maybe I’m being harsh, but when you are learning how to workout, I think it’s important for people to know that person actually knows what they’re talking about, and it’s also important that trainer has the ability to pass that knowledge on to YOU.
Sure, if you know what you are doing, your body should look good too – however, there is a lot of stuff that can make a body look hot besides working out and eating right. Unfortunately, many people use their good genetics with steroids (yes, even bikini models) to get fit bods so they can use their bodies to bring them a paycheck. Meanwhile, they tell you how to do it the hard realistic way. Many of them don’t even care if YOU get fit – they just care if they get paid. Is that right? Is that the kind of person who should be leading fitness?
Are there awesome trainers with awesome physiques? Sure there are! Is a fit bod motivating? Heck yes! If you have the whole package, more power to ya!! I’ll try not to be jealous. 🙂 BUT, if you are looking for results, and for people to actually HELP you, don’t fall for “sex sells” – because sex doesn’t always sell results.
Until then, You just may see Steve trying on some sexy tight workout clothes and see if he can get more views. hahahahahahahaha
OK, maybe not. He does NOT make a beautiful woman. Great wig though!
What do you think?
Do you lose respect for trainers that use sex to sell fitness?
Do you trust celebrities or trainers who push gimmicks?
What do you look for in an online fitness roll model?
Inquiring fitness minds want to know!
– B –