In yesterday’s blog I talked about how celebrity endorsements can fail. Not all celeb endorsements are bad but, because of the bad ones, I’m sure many people wonder who they can trust. If you want to be led in the right direction, here are some tips to help you make more solid decisions and fewer fitness mistakes.
1. Follow fitness leaders who lead by example. This means both the fitness leader and the fitness brand – and Reebok is setting the standards high, with a growing emphasis on education and effective training. It’s great that a brand is cool, but being cool is not enough. Being popular isn’t enough. Results speak louder than anything else, and some of the best brands are realizing the importance of teaming up with quality people and content. (picture from Kelly Olexa)
2. Don’t just let any celebrity give you professional advice. Let professionals give you professional advice. This goes for your neighbors and friends too. Don’t ask everyone what they are doing to lose weight, looking for the one who tells you something you like. Search for the truth, whether you want to hear it or not. The truth is the only thing that will set you free.
3. If something sounds too good to be true, it probably is. Move on. I could write a book on this one, but will save you the fitness sermon for another day. Just because it as the “As seen on TV” doesn’t mean it is reliable. Like this neck slimming device, it’s probably LESS reliable!
4. If something looks like it make take work to get results, it’s probably worth trying. Hard work typically has a greater reward. If you always look for the easy way out, you will always be disappointed.
5. Don’t rely solely on ads to make a purchase. Research your purchases, especially when it comes to fitness equipment and supplements.
6. Look for the “FitFluential” name or logo. If someone is a FitFluential Ambassador, they are held to high standards and expected to be honest, reliable, passionate and professional. (and NO, they did not ask me to write this or promote them. This is my honest feelings and experience).
7. Share your own experience. If you have a product you love, or a product that failed you, you can help others by sharing your experience. Tweet about the brands you love, post pictures on facebook and pin your favorite brands on Pinterest. We can all learn from each other.
8. Do they put their money where their mouth is? If you really want to know if a product is worth it or not, find out if the person repping it would actually buy it. Many people (myself included) get many products free, but the real test is whether or not we would spend our own money on it if it needed replacing. For me, I’d buy Designer Whey bars even if I didn’t work for Designer Whey. I would buy Chobani yogurt every time I went to the grocery store if they didn’t keep me stocked up. I bought a half dozen Gymbosses for my health club after I became an affiliate because I love their product and know my members would benefit from using them too. And, I don’t just I also love Reebok, GNC, Spira, DA Active, LiveWell360 and Bodylastics, I use them on a regular basis because I genuinely love them.
Let’s rise above celebrity status and make smart choices, not just seemingly popular ones. 🙂 – B –
NOTE: I DID NOT GET COMPENSATED FOR THIS BLOG IN ANY WAY.
Over the years, big brands have used celebs to rep their products to boost sales. Occasionally, there is a quality product behind a star, but too often it’s just a paycheck. Shamefully, some stars don’t mind fibbing for a buck. I mean, did Snooki really believe that her six-cookies-a-day diet was a quality solution to a weight problem? How could someone feel good about endorsing that? And shame on anyone who would rely on a Jersey Shore reality star for diet advice. Really people? How about Kim Kardashian endorsing Shape Ups, the shoe that claims to tone the glutes and legs? Kim was already known for her unusually large derriere before she even heard of Shape-Ups. Also, why wouldn’t Shape Ups actually choose an athlete or someone with a super fit body to represent their brand? It seems to me both parties sold out on this one. Even after a study by the American Counsel of Exercise found that wearing Shape-Ups won’t burn more calories or improve muscle tone any more than wearing regular running shoes will, sadly, people keep buying them and celebrities will keep endorsing them. Ut Oh Spaghettios! I guess Kirstie Alley‘s role as Jenny Craig spokesmodel was so lucrative she decided to create her own diet plan and keep all the earnings to herself. However, that backfired in a big way when she was sued for making false claims, including deceptive before and after photos and the claim her product helped her lose 100lbs. Reportedly, what really worked for her was good old-fashioned exercise and a low-calorie meal plan, but you can’t sell that as easily I guess. Charles Barkley is another endorsement gone wrong. He didn’t realize the cameras were on when he said “I thought this was the greatest scam going — getting paid for watching sports,” Barkley said. “This Weight Watchers thing is a bigger scam.” I realize it was misinterpreted, and that he didn’t mean it the way it was taken, but both brands and celebs must be careful about what they say and do because people are watching. NutriSystem and Weight Watchers are two of my favorite diet brands, but how many times have we watched a celebrity lead people in the wrong direction – mistake or not? And in many cases, it’s not that the product is the scam, but a specific claim by an endorser that’s the scam. Then the entire character of the whole brand is questioned.
Sellouts Aren’t Selling
I believe we are entering a whole new world of endorsements and marketing. Big brands are beginning to smarten up and use real people who really love their brand already to build a quality customer base. They’re trading celebrities for fitness leaders, and the girl next door (like me, sporting my LiveWell 360 Luxx workout bag), that people can trust – and I don’t know about you, but it’s refreshing! A huge leader in this concept is FitFluential, an insanely fast growing company that has many hats, but one is matching quality brands with quality fitness leaders. The thing I love most about being a FitFluential Ambassador is we are encouraged to only work with companies we TRULY believe in, so our followers can continue to rely on us for valuable HONEST direction. No sellouts! The end result is success on all levels. I’m not forced to write a raving review on a crummy product (thank goodness!). You will always be able to trust my content, as always, and every brand I endorse. And, all my affiliated brands will have more happy customers because their customers will have realistic expectations of their product and knowledgeable guidance on how to use their product correctly so they get the results they were hoping for. What a concept! What an honest, knowledgeable, genuine, trustworthy concept!
Some of My Favorite Brands:
- Reebok – was the very first brand to fit me for shoes & build a relationship with me locally. That was just the beginning.
- Chobani – sent me generous gift as a thank you for sharing my love for their yogurt with fans.
- Designer Whey – goes above and beyond when it comes sharing their whey love and helping their customers get results.
- Gymboss – sent me an interval timer to try, knowing I’d love it and it would come back 10 fold – and it did.
- Sears – is dedicated to providing quality fitness content so their customers get the guidance they need after the sell.
- Perky Jerky – has provided gifts for our members and interacts with their fans like all brands should.
- DA Active – believes word of mouth is the most valuable advertisement.
- GNC – invests in quality fitness leaders who use their products to deliver quality content & advice to their customers.
- LoseIt – let me try their new beta version of their premium LoseIt app before it came out.
- Spira – Thanked me with always providing me with new shoes after I helped boost sales locally after I got by first pair.
More Past or Current Brands…
- Anatomie Style
- Coach’s Oats
- Gloss Army
- Go Sports ID
- Zone Perfect
READ PART 2: 8 Tips to Not Get Tricked.
Here’s a funny video by GiGi Eats Celebrities – had to add it!
NOTE: I DID NOT GET COMPENSATED FOR THIS BLOG IN ANY WAY.