Celeb Endorsements Gone Wrong
Over the years, big brands have used celebs to rep their products to boost sales. Occasionally, there is a quality product behind a star, but too often it’s just a paycheck. Shamefully, some stars don’t mind fibbing for a buck. I mean, did Snooki really believe that her six-cookies-a-day diet was a quality solution to a weight problem? How could someone feel good about endorsing that? And shame on anyone who would rely on a Jersey Shore reality star for diet advice. Really people? How about Kim Kardashian endorsing Shape Ups, the shoe that claims to tone the glutes and legs? Kim was already known for her unusually large derriere before she even heard of Shape-Ups. Also, why wouldn’t Shape Ups actually choose an athlete or someone with a super fit body to represent their brand? It seems to me both parties sold out on this one. Even after a study by the American Counsel of Exercise found that wearing Shape-Ups won’t burn more calories or improve muscle tone any more than wearing regular running shoes will, sadly, people keep buying them and celebrities will keep endorsing them. Ut Oh Spaghettios! I guess Kirstie Alley‘s role as Jenny Craig spokesmodel was so lucrative she decided to create her own diet plan and keep all the earnings to herself. However, that backfired in a big way when she was sued for making false claims, including deceptive before and after photos and the claim her product helped her lose 100lbs. Reportedly, what really worked for her was good old-fashioned exercise and a low-calorie meal plan, but you can’t sell that as easily I guess. Charles Barkley is another endorsement gone wrong. He didn’t realize the cameras were on when he said “I thought this was the greatest scam going — getting paid for watching sports,” Barkley said. “This Weight Watchers thing is a bigger scam.” I realize it was misinterpreted, and that he didn’t mean it the way it was taken, but both brands and celebs must be careful about what they say and do because people are watching. NutriSystem and Weight Watchers are two of my favorite diet brands, but how many times have we watched a celebrity lead people in the wrong direction – mistake or not? And in many cases, it’s not that the product is the scam, but a specific claim by an endorser that’s the scam. Then the entire character of the whole brand is questioned.
Sellouts Aren’t Selling
I believe we are entering a whole new world of endorsements and marketing. Big brands are beginning to smarten up and use real people who really love their brand already to build a quality customer base. They’re trading celebrities for fitness leaders, and the girl next door (like me, sporting my LiveWell 360 Luxx workout bag), that people can trust – and I don’t know about you, but it’s refreshing! A huge leader in this concept is FitFluential, an insanely fast growing company that has many hats, but one is matching quality brands with quality fitness leaders. The thing I love most about being a FitFluential Ambassador is we are encouraged to only work with companies we TRULY believe in, so our followers can continue to rely on us for valuable HONEST direction. No sellouts! The end result is success on all levels. I’m not forced to write a raving review on a crummy product (thank goodness!). You will always be able to trust my content, as always, and every brand I endorse. And, all my affiliated brands will have more happy customers because their customers will have realistic expectations of their product and knowledgeable guidance on how to use their product correctly so they get the results they were hoping for. What a concept! What an honest, knowledgeable, genuine, trustworthy concept!
Some of My Favorite Brands:
- Reebok – was the very first brand to fit me for shoes & build a relationship with me locally. That was just the beginning.
- Chobani – sent me generous gift as a thank you for sharing my love for their yogurt with fans.
- Designer Whey – goes above and beyond when it comes sharing their whey love and helping their customers get results.
- Gymboss – sent me an interval timer to try, knowing I’d love it and it would come back 10 fold – and it did.
- Sears – is dedicated to providing quality fitness content so their customers get the guidance they need after the sell.
- Perky Jerky – has provided gifts for our members and interacts with their fans like all brands should.
- DA Active – believes word of mouth is the most valuable advertisement.
- GNC – invests in quality fitness leaders who use their products to deliver quality content & advice to their customers.
- LoseIt – let me try their new beta version of their premium LoseIt app before it came out.
- Spira – Thanked me with always providing me with new shoes after I helped boost sales locally after I got by first pair.
More Past or Current Brands…
- Anatomie Style
- Coach’s Oats
- Gloss Army
- Go Sports ID
- Zone Perfect
READ PART 2: 8 Tips to Not Get Tricked.
Here’s a funny video by GiGi Eats Celebrities – had to add it!
NOTE: I DID NOT GET COMPENSATED FOR THIS BLOG IN ANY WAY.
Posted on October 7, 2012, in Brands, Fitness Products & Trends, Food & Supplements, PFIT PFINDS and tagged bad celebrity endorsements, beware of celebrity endorsements, celebrity diets, celebrity endorsements, diet tricks, fitfluential, fitness, fitness ambassador, fitness brands, fitness endorsements, fitness leaders, fitness tips, fitness trends. Bookmark the permalink. 21 Comments.